LinkedIn Growth Case Study

How RentRedi Reached a Hidden Audience on LinkedIn to Drive 108 Sign-Ups in One Month

A layered targeting system (beyond job titles) + tax-season creative that surfaced “invisible” landlords and converted them efficiently.

Start Now See More Work

108

New sign-ups in the first month

$3.04

Cost per click

10%

Sign-up → paid conversion rate

The Challenge Problem

RentRedi is a property management software platform serving landlords and property managers across the U.S.

Most LinkedIn advertisers target audiences by job title, but RentRedi faced a unique problem: their ideal customers rarely identify as "landlords" or "property managers" on LinkedIn.

Many are investors, real estate professionals, or business owners who manage properties as part of a broader portfolio. Traditional job-title targeting wouldn't work.

What made the audience “invisible”

LinkedIn profiles didn’t match buyer identity.

Identity mismatch

Most landlords have other full time positions that they list on their Linkedin profile.

Job-title targeting fails

Standard B2B filters miss the majority of qualified profiles.

Need scale + precision

Enough volume to optimize, without widening into irrelevant clicks.

Goal

Surface hidden landlords and convert at scale.

Layer 1 — Customer lookalikes

High intent

Layer 2 — Member groups

Community signal

Layer 3 — Real estate industry

Scale with relevance

"We knew our audience was on LinkedIn, but they don't call themselves landlords in their profiles. Influent helped us build a targeting strategy that went beyond job titles to reach the right people where they actually are."

RentRedi Marketing Team

The Solution Execution

A Multi-Pronged Targeting Approach

Influent combined three data sources to find landlords and property managers who don’t self-identify on LinkedIn, then paired that targeting with UGC video testimonials + product demos and tax-season messaging.

Audience sizes ranged from 30K–70K per campaign—enough scale to optimize while maintaining tight relevance.

Lookalikes from customer lists

Find profiles similar to existing RentRedi customers.

Member groups targeting

Real estate investor associations + property management networks.

Industry layer for scalable reach

Capture “owners/operators” who manage properties under broader roles.

Tax-season creative hook

Timely messaging for year-end financial urgency.

Results in First 30 Days Performance snapshot

108 sign-ups

From $10K ad spend

445K impressions

Delivered to hidden audience

1–2% CTR

UGC + seasonal relevance

CPC

$3.04

CTR

1–2%

Conv.

10%

"The combination of lookalike targeting, member groups, and timely creative allowed us to reach landlords who don't fit traditional B2B profiles. The results proved that LinkedIn works for non-obvious audiences when you know how to find them."

RentRedi Growth Team